![]() Those Oppenheimer numbers were also significantly boosted by the fact that moviegoers sought out expensive IMAX tickets for the film. All but the first rows were sold out at every convenient theater. I felt a tinge of FOMO for not watching the movies back-to-back (despite already watching Barbie months ago to report TIME's cover story on the film) and even tried and failed to snag last-minute tickets to the doll movie to add on to my Oppenheimer experience. Individuals who may have been inclined to just see one of the two films may have been cajoled into watching the second by friends, family, or partners who wanted to participate in the double feature. The festive Barbenheimer challenge certainly helped. That equals about $5 million of Oppenheimer's impressive $80.5 million in domestic ticket sales. But both offered audiences something they were sorely missing: A good time at the movie theater.Īnd six percent of people who bought a ticket to Oppenheimer this past weekend did so because their first choice, Barbie, was sold out, according to a poll conducted by The Quorum as reported by Matt Belloni in Puck. Thematically, tonally, even in terms of color, Barbie and Oppenheimer could not be more different. Instead, they went out, met up with friends, and maybe even donned a T-shirt depicting a pink A-bomb explosion to celebrate the two films. For once, people didn't opt to stay home and watch Netflix. ![]() ![]() Writer-director Greta Gerwig can now also claim the biggest opening weekend for a female director ever.īut what was so striking about this past weekend wasn't the cash totals at the box office but the throngs of pink-clad fans flocking to movie theaters that have felt all-too-empty since the pandemic. Barbie, in particular, has skyrocketed beyond analysts' predictions to land the biggest debut of the year so far. Together, the movies delivered the biggest weekend at the box office since Avengers: Endgame dropped in April of 2019. After weeks of feverish speculation about whether the combined forces of Barbie and Oppenheimer could revive the movie theater business, Barbie earned $337 million worldwide and Oppenheimer brought in another $174 million. ![]()
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